HELEN  WENDENBURG






2022 · LONDON, UK



#fashionwaste #upcycling #research #report #video 

IamUpcycled - Fashion waste 
This was a research-driven project exploring the urgency of circularity in fashion through the lens of an upcycled garment. I AM UPCYCLED examined systemic gaps in the industry and proposed solutions for a more sustainable future. 

This study combined academic research with a case study approach, applying the Theory of Change to address fashion waste. Alongside a research essay, the project featured a creative upcycled garment and a video illustrating key insights. Recognised and top graded, this project was later used by my professors as a model for the next academic year.













KEY CONTRIBUTIONS

  • Conducted fashion waste research, highlighting systemic issues and potential solutions.
  • Applied the Theory of Change to propose strategies for circularity.
  • Developed a creative piece and video to communicate the project's core message.
  • Provided a framework that influenced future academic studies.



© 2026 Helen Wendenburg
All rights reserved.


©2026 Helen Wendenburg. All rights reserved.