#rebranding #creative direction #ideation #visual identity

Creative direction of the Ferm’s new bra

nd identity 
During my occupation at the Ferm as in in-house creative and operational manager, I part-took in the make-over of the brand and identity of the Ferm, a London-based sustainable zero-waste Kimchi/ fermentation business. In apprehension of a new product line, the start-up needed re-designing of its core logo, product packaging and rebranding aligned with its eco-conscious ethos and zero-waste values.